Goji Berry Extract Powder

Goji berry (Lycium barbarum), known as 枸杞 (Gouqi) in Chinese, is one of the most recognized and widely used tonic herbs in both Traditional Chinese Medicine (TCM) and modern nutrition.
 
It has been used for over 2,000 years to nourish the liver and kidneys, improve eyesight, and enhance vitality. The earliest record of goji berry can be found in Shennong’s Materia Medica, where it was praised as a superior herb that “nourishes essence and prolongs life.”
 
Botanically, Goji berry is a deciduous shrub belonging to the Solanaceae family, native to northwestern China.
 
The fruit is a small, bright red berry with a sweet and slightly tangy flavor. According to the Pharmacopoeia of the People’s Republic of China (2020 edition), it is mainly produced in Ningxia, Gansu, Qinghai, and Xinjiang, among which Ningxia is recognized as the authentic (daodi) producing area.
 
The main active compounds include polysaccharides, carotenoids, betaine, and flavonoids, which are known for supporting immunity, protecting the liver, reducing oxidative stress, and promoting eye health.
 
In modern nutrition, goji extract and powder are widely used in superfood blends, antioxidant beverages, eye health supplements, and functional snacks, bridging traditional wellness with modern dietary innovation.
 
1. Key Actives:
Polysaccharides, carotenoids (zeaxanthin), betaine, flavonoids
 
2. Main Benefits:
Supports immune function, protects the liver, enhances vision, resists oxidative stress
 
3. Applications:
Superfood blends, antioxidant beverages, eye health supplements, functional nutrition powders